{"id":13256,"date":"2024-02-08T07:00:03","date_gmt":"2024-02-08T05:00:03","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=13256"},"modified":"2024-02-12T12:07:25","modified_gmt":"2024-02-12T10:07:25","slug":"gamers-consejos-para-que-las-marcas-capten-este-nicho","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/gamers-consejos-para-que-las-marcas-capten-este-nicho\/","title":{"rendered":"Gamers, consejos para que las marcas capten este nicho"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Los gamers son un nicho amplio, pero dif\u00edciles de captar por las marcas y empresas.<\/strong> Estudios se\u00f1alan que un 79% de la Generaci\u00f3n Z se considera gamer y que el 90% de la Generaci\u00f3n Alpha es asidua a los videojuegos. Sin embargo, se trata de un mercado muy particular y conquistarlo tiene su ciencia. Dar con la estrategia de marketing correcta requiere conocimiento del grupo y por ende de sus necesidades.<\/p>\n

En una entrevista para PRNoticias, el cofundador y COO de DeuSens, \u00c1lvaro Anto\u00f1anzas, da luces sobre el mercado de los gamars. En su experiencia, ha funcionado el brindar una experiencia inmersiva para lograr la conexi\u00f3n con esta comunidad. Se\u00f1ala que Espa\u00f1a se ha destacado a nivel mundial como potencia del gaming.<\/strong> Incluso, el pa\u00eds ocupa globalmente la posici\u00f3n 13 en la industria de los videojuegos.<\/p>\n

En 2023 Espa\u00f1a factur\u00f3 en el sector de los videojuegos 832 millones de euros<\/strong>. As\u00ed lo se\u00f1ala un informe de Statista, convirti\u00e9ndose en un claro indicio de la importancia de este mercado. Para Anto\u00f1anzas, en la naci\u00f3n hay espacio para la innovaci\u00f3n en el desarrollo de proyectos y campa\u00f1as de gaming marketing, a pesar de que ya varias marcas osadas han implementado con \u00e9xito esta estrategia.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

\u201cEspa\u00f1a es uno de los pa\u00edses con los influencers m\u00e1s potentes dentro del mundo de los videojuegos.<\/strong> Figuras como IlloJuan, Ibai, Rubius, Willyrex, entre otros, han traspasado fronteras, convirti\u00e9ndose en referentes internacionales en todo el mercado hispanohablante\u201d, explica el tambi\u00e9n comunicador audiovisual. Adem\u00e1s, detall\u00f3 cu\u00e1les son las plataformas donde los gamers pasan m\u00e1s tiempo jugando como lo son \u201cSteam, EA Play (antigua Origin), Ubisoft Connect (antigua Uplay), Epic Games, Amazon Games, Roblox y Microsoft Game Pass\u201d.<\/p>\n

Incorporar el gaming marketing es una gran oportunidad para las marcas<\/strong>. Anto\u00f1anzas explica que se trata de captar un mercado perfectamente clasificable y atractivo para mercadear. A diferencia de otros canales donde los datos son interpretativos, \u201cen una acci\u00f3n en gaming se puede tener un nivel de datos infinitamente m\u00e1s profundos y m\u00e1s real. Esta clasificaci\u00f3n se puede realizar en m\u00faltiples dimensiones, como demogr\u00e1ficas, de comportamiento, y psicogr\u00e1ficas\u201d.<\/p>\n

G\u00e9nero, edad, geograf\u00eda, nivel educativo y de ingresos son parte de la informaci\u00f3n que se pueden recabar de los gamers.<\/strong> Igualmente, datos como sus juegos preferidos, frecuencia y tiempo a la actividad, cu\u00e1nto gastan en los juegos y en contenido vinculado pueden dar una idea clara del nicho que se desea conquistar. Lo importante, es saber a qu\u00e9 target una marca se quiere dirigir, sus gustos y las tendencias del sector.<\/p>\n

En este sentido, para el experto en innovaci\u00f3n y desarrollo de soluciones de realidad extendida para marketing y comunicaci\u00f3n, tener un amplio conocimiento del sector es primordial. Luego, \u00a0\u201cla combinaci\u00f3n de proporcionar experiencias de juego de calidad y aut\u00e9nticas, junto con campa\u00f1as de influencers a trav\u00e9s de creadores de contenido y plataformas populares, son las dos claves que considero que son fundamentales a la hora de \u00b4conquistar\u00b4 a los gamers desde el marketing\u201d, dijo Anto\u00f1anzas.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Los gamers son un nicho amplio, pero dif\u00edciles de captar por las marcas y empresas. 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