{"id":12651,"date":"2023-12-01T14:00:35","date_gmt":"2023-12-01T12:00:35","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12651"},"modified":"2023-12-01T21:06:48","modified_gmt":"2023-12-01T19:06:48","slug":"en-que-consiste-el-smarketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/en-que-consiste-el-smarketing\/","title":{"rendered":"\u00bfEn qu\u00e9 consiste el Smarketing?"},"content":{"rendered":"<div id=\"attachment_12655\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12655\" class=\"size-large wp-image-12655\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-1024x512.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-300x150.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-768x384.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-1000x500.jpg 1000w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3-670x335.jpg 670w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-12655\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>Muchas empresas ya han entendido que lo digital cambi\u00f3 las reglas de c\u00f3mo se manejaban la econom\u00eda y las compras. Es por ello que en esa b\u00fasqueda de adaptaci\u00f3n se est\u00e1n formulando otros modelos m\u00e1s efectivos de gestionar los negocios. <strong>Uno de ellos es el Smarketing, un enfoque novedoso y que genera resultados positivos.<\/strong><\/p>\n<p><strong>El Smarketing consiste b\u00e1sicamente en integrar los departamentos de marketing y el de ventas de una empresa.<\/strong> Esta uni\u00f3n genera una nueva manera de vender. Se trata de alinear estrat\u00e9gicamente ambos equipos para que colaboren entre s\u00ed y logren una comuni\u00f3n que se traduzca en el crecimiento de una compa\u00f1\u00eda.<\/p>\n<p>Para implementar el Smarketing no solo basta con derrumbar los muros que separan estos departamentos que hist\u00f3ricamente se han dado la espalda. Hay que trazarse objetivos comunes y empezar a comunicarse bajo los mismos par\u00e1metros. <strong>Cada equipo debe tener claro sus aportes a la organizaci\u00f3n y sus fortalezas.<\/strong><\/p>\n<div id=\"attachment_12657\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12657\" class=\"size-large wp-image-12657\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-2-1024x617.jpg\" alt=\"\" width=\"1024\" height=\"617\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-2-1024x617.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-2-300x181.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-2-768x463.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-12657\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>A menudo, los de marketing se encargan de obtener leads id\u00f3neos y enviarlos al \u00e1rea comercial (top of the funnel).<\/strong> Luego,\u00a0 es este \u00faltimo equipo qui\u00e9n es responsable de convertirlos en clientes. El portal web especializado iebschool.com explica que \u201cese territorio complejo que hay en medio, entre la parte alta del t\u00fanel de conversi\u00f3n y la parte baja, es el que nos presenta la importancia real de que exista un mismo idioma para facilitar la comunicaci\u00f3n entre ambos equipos\u201d.<\/p>\n<p><strong>Para conseguir una integraci\u00f3n \u00f3ptima el principal aliado ser\u00e1 aplicar el sistema del Inbound Marketing<\/strong>. Este m\u00e9todo sirve para sentar la bases en la construcci\u00f3n de un \u00e1rea confiable en la que tanto los departamentos de marketing como de ventas trabajen al un\u00edsono. Es decir, que se unan en la tarea de convertir leads y obtener nuevos clientes.<\/p>\n<p><strong>Para lograr el \u00e9xito lo primero ser\u00e1 contar con un mismo objetivo.<\/strong> Por ejemplo, la meta ser\u00e1 elevar los ingresos o aumentar la cantidad de inscritos a un curso.\u00a0 Lo siguiente, ser\u00e1 que se vinculen los objetivos espec\u00edficos de ambos equipos. Por ejemplo, m\u00e1s visitas a la p\u00e1gina web de la empresa o captaci\u00f3n de clientes.<\/p>\n<div id=\"attachment_12652\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12652\" class=\"size-large wp-image-12652\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-1-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-1-1024x724.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-1-300x212.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-1-768x543.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/En-que-consiste-el-Smarketing-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-12652\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>Para que funcione el Smarketing tambi\u00e9n se debe crear un canal de comunicaci\u00f3n permanente.<\/strong> Tanto ventas, como marketing tienen que estar al d\u00eda sobre los progresos de ambos equipos. De esta manera se eval\u00faa el progreso y se hacen correctivos de ser necesario.\u00a0 Por otro lado, tambi\u00e9n es fundamental que ambos prioricen\u00a0 a los clientes y sus necesidades y que compartan las inquietudes o datos de \u00e9stos.<\/p>\n<p><strong>Finalmente, hay que mejorar la manera de vender.<\/strong> Es necesario \u201cempatizar con el comprador, entender sus necesidades, acompa\u00f1arle a lo largo de todo el proceso. Aport\u00e1ndole valor a la hora de tomar conciencia de su problema, de considerar diferentes soluciones, de resolver sus dudas y de tomar la decisi\u00f3n de compra. Con este enfoque, el potencial de la colaboraci\u00f3n entre marketing y ventas es enorme\u201d, asegura iebschool.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas empresas ya han entendido que lo digital cambi\u00f3 las reglas de c\u00f3mo se manejaban la econom\u00eda y las compras. Es por ello que en esa b\u00fasqueda de adaptaci\u00f3n se&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":12657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[335,1421,497,503,314,426,305,433,334,1422,455,229,625,1420,395,1419,137,381],"class_list":{"0":"post-12651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-clientes","9":"tag-comercializacion","10":"tag-compras","11":"tag-comunicacion","12":"tag-empresas","13":"tag-equipos","14":"tag-espana","15":"tag-estrategias","16":"tag-gestion","17":"tag-inboundmarketing-merketingdigital","18":"tag-marcas","19":"tag-marketing","20":"tag-mercadeo","21":"tag-metodologia","22":"tag-publicidad","23":"tag-smarketing","24":"tag-valencia","25":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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