{"id":12459,"date":"2023-11-06T14:00:32","date_gmt":"2023-11-06T12:00:32","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12459"},"modified":"2023-11-11T11:06:31","modified_gmt":"2023-11-11T09:06:31","slug":"como-obtener-engagement-en-instagram-con-el-uso-de-preguntas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/como-obtener-engagement-en-instagram-con-el-uso-de-preguntas\/","title":{"rendered":"C\u00f3mo generar engagement en Instagram con el uso de preguntas"},"content":{"rendered":"
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Foto: Pixabay.com<\/p><\/div>\n

Cuando se habla de engagement en redes sociales no solo se hace referencia al n\u00famero de seguidores<\/strong>. El t\u00e9rmino incluye la construcci\u00f3n de una audiencia que vibra, interact\u00faa y que est\u00e1 realmente interesada. En Instagram hay varias herramientas que pueden ayudar a las marcas, emprendedores \u00a0y empresas a conectar con sus potenciales clientes a trav\u00e9s de la participaci\u00f3n.<\/p>\n

En Instagram participar incluye varios aspectos.<\/strong> Esta puede ser mediante los comentarios, \u201cme gusta\u201d, mensajes directos y comparticiones, entre otros. Esto mide c\u00f3mo impacta el contenido en los seguidores. Una participaci\u00f3n activa no solo expresa el inter\u00e9s sino tambi\u00e9n eleva la visibilidad de los post en la red, pues el algoritmo premia el contenido y lo muestra a m\u00e1s gente.<\/p>\n

Instagram dispone de varios mecanismos que elevan la interacci\u00f3n de la audiencia. Entre ellos destacan las preguntas y los sticker de encuestas en las Historias.<\/strong> Entre ellas est\u00e1n:<\/p>\n

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Foto: Pixabay.com<\/p><\/div>\n

-. Polls Sticker. E<\/strong>sta pegatina permite de una forma atractiva y creativa que se puedan hacer preguntas y encuestas sencillas de dos alternativas dentro de las Historias. El Stikers de Encuesta se pega en tus fotos o videos \u00a0y permite personalizar las dos opciones de respuesta. Por ejemplo: En una foto en una foto \u00bfQu\u00e9 color de empaque prefieren? \u00bfOpci\u00f3n A u opci\u00f3n B).<\/p>\n

El Stickers de Encuesta puede emplearse de diversas formas, especialmente que sean creativas para llamar la atenci\u00f3n de los seguidores y generar engagement<\/strong>. Entre las alternativas est\u00e1n: para que las personas opinen sobre un producto, para decisiones de la vida diaria, preguntas reflexivas que generen comentarios, preguntas triviales, para datos tras bastidores (procesos creativos) y para sorteos y concursos. Las preguntas rompen con la acci\u00f3n pasiva de desplazarse en las historias e invitan a interactuar.<\/p>\n

-. Otra herramienta similar en Instagram es la pegatina de Preguntas.<\/strong> Esta crea una manera m\u00e1s abierta para interactuar con la audiencia, ya que ella puede hacer preguntas. Tambi\u00e9n se halla en las Historias\u00a0 y las alternativas para responder est\u00e1n predefinidas. Al a\u00f1adir a una foto o video el adhesivo “Preguntas”. Por ejemplo, se puede pedir a la audiencia que \u201cPregunte lo que quiera\u201d o \u201c\u00bfQu\u00e9 producto sugieres que est\u00e9 en oferta?\u201d. La imaginaci\u00f3n es el l\u00edmite.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando se habla de engagement en redes sociales no solo se hace referencia al n\u00famero de seguidores. El t\u00e9rmino incluye la construcci\u00f3n de una audiencia que vibra, interact\u00faa y que…<\/p>\n","protected":false},"author":1001014,"featured_media":12460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445,131],"tags":[491,335,726,241,314,1385,490,305,320,249,571,455,553,1388,1387,1384,811,323,476,1386,137,147],"class_list":{"0":"post-12459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-noticias","9":"category-nueva-tecnologia","10":"tag-audiencia","11":"tag-clientes","12":"tag-comunidad","13":"tag-consejos","14":"tag-empresas","15":"tag-encuestas","16":"tag-engagement","17":"tag-espana","18":"tag-herramientas","19":"tag-instagram","20":"tag-interaccion","21":"tag-marcas","22":"tag-marketingonline","23":"tag-participacion","24":"tag-pegatinas","25":"tag-preguntas","26":"tag-recomendaciones","27":"tag-redessociales","28":"tag-seguidores","29":"tag-stickers","30":"tag-valencia","31":"tag-web"},"yoast_head":"\nEngagement en Instagram | Andreoli Estudio\u2122 Dise\u00f1o Web<\/title>\n<meta name=\"description\" content=\"Engagement. 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