{"id":12226,"date":"2023-10-20T14:00:28","date_gmt":"2023-10-20T12:00:28","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12226"},"modified":"2023-11-08T11:50:34","modified_gmt":"2023-11-08T09:50:34","slug":"inteligencia-artificial-genera-desconfianza-en-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/inteligencia-artificial-genera-desconfianza-en-los-consumidores\/","title":{"rendered":"Inteligencia Artificial genera desconfianza en los consumidores"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

La Inteligencia Artificial (IA)<\/a> es el recurso tecnol\u00f3gico del momento<\/strong>. Cada vez son m\u00e1s las empresas que emplean estas herramientas para llegar a sus clientes. Sin embargo, un reciente estudio deja un reto por resolver: la confianza de los consumidores.<\/p>\n

La Encuesta de Privacidad del Consumidor 2023 efectuada por Cisco arroj\u00f3 que un 60% de los \u00a0usuarios perdi\u00f3 la confianza en las empresas por el empleo de la IA<\/a>.<\/strong> En Espa\u00f1a la cifra es m\u00e1s elevada. \u201cAl 69% de los espa\u00f1oles les preocupa c\u00f3mo las organizaciones utilizan sus datos personales para la IA y hasta un 71% afirma que les ha retirado su confianza\u201d, se\u00f1ala el informe seg\u00fan public\u00f3 el portal https:\/\/www.ituser.es\/.<\/p>\n

La revisi\u00f3n anual que se efect\u00faa en 12 pa\u00edses y consulta a unas 1.600 personas recoge la percepci\u00f3n y comportamiento de la gente respecto a la privacidad de los datos. \u00a0En este sentido la encuesta indic\u00f3 que los consumidores de 18 \u00a0a 24 a\u00f1os son los que m\u00e1s han tomado acciones para resguardar su privacidad. 42% de ellos \u201cejercen sus derechos de acceso como titulares de datos\u201d<\/strong>.<\/p>\n

\"\"

Imagen: Pixabay.com<\/p><\/div>\n

Siguiendo con el tema de la IA,<\/a>\u00a0 un 50% de las personas entrevistadas esperan que los Gobiernos cree reglas y las hagan cumplir para que su intimidad sea protegida. En cuanto a la IA generativa (Gen AI) los usuarios frecuentes a\u00fan son pocos, pues llegan al 12%<\/strong>. De \u00e9stos el 50% prefiere no ingresar datos personales o confidenciales para aplicaciones de Gen AI. En general, 62% de los consultados manifestaron estar preocupados por la forma en la que las organizaciones usan su informaci\u00f3n personal para la IA.<\/p>\n

Pero, no todo es negativo. Un 48% de los consumidores encuestados creen que la Inteligencia Artificial<\/a> podr\u00eda ser \u00fatil para tener una vida mejor<\/strong>. En estos aspectos se incluyen la IA para atenci\u00f3n m\u00e9dica, compras o servicios de streaming. Igualmente, un 54% dijo que compartir\u00edan \u201csus datos personales de manera an\u00f3nima para ayudar a mejorar los productos de IA y la toma de decisiones\u201d.<\/p>\n

Para mejorar la confianza, expertos proponen varias acciones a las empresas. Una de las m\u00e1s recomendadas es la realizaci\u00f3n de auditor\u00edas, como las de sesgo, para contribuir a la transparencia en el uso de datos para IA<\/a>. \u00a0<\/strong>Otra es una mayor intervenci\u00f3n del Gobierno. En este sentido, Harvey Jang, Vicepresidente, Asesor General Adjunto y Director de Privacidad de Cisco, se\u00f1ala que \u201ca medida que los gobiernos aprueban leyes y las empresas buscan generar confianza, los consumidores tambi\u00e9n deben tomar medidas y utilizar la tecnolog\u00eda de manera responsable para proteger su propia privacidad\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Inteligencia Artificial (IA) es el recurso tecnol\u00f3gico del momento. Cada vez son m\u00e1s las empresas que emplean estas herramientas para llegar a sus clientes. Sin embargo, un reciente estudio…<\/p>\n","protected":false},"author":1001014,"featured_media":12365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445,131],"tags":[1367,1368,335,643,436,314,594,305,432,307,1366,368,222,299,229,329,446,550,300,572],"class_list":["post-12226","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-nueva-tecnologia","tag-auditorias","tag-cisco","tag-clientes","tag-consumidores","tag-datos","tag-empresas","tag-encuesta","tag-espana","tag-estudio","tag-europa","tag-genai","tag-ia","tag-informacion","tag-inteligenciaartificial","tag-marketing","tag-negocios","tag-noticias","tag-privacidad","tag-tecnologia","tag-usuarios"],"yoast_head":"\nConfianza del consumidor | Andreoli Estudio Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"La Encuesta de Privacidad del Consumidor 2023 (Cisco) arroj\u00f3 que un 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