{"id":12189,"date":"2023-10-16T14:00:31","date_gmt":"2023-10-16T12:00:31","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12189"},"modified":"2023-11-08T11:54:25","modified_gmt":"2023-11-08T09:54:25","slug":"segmentar-vital-para-el-exito-del-email-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/segmentar-vital-para-el-exito-del-email-marketing\/","title":{"rendered":"Segmentar, vital para el \u00e9xito del email marketing"},"content":{"rendered":"

\"Email\"<\/strong><\/p>\n

Vivimos en la era \u00a0del marketing digital, las redes sociales y los internautas.<\/strong> Los consumidores son bombardeados 24\/7 con informaci\u00f3n desde todos los \u00e1ngulos. Fidelizar a los clientes y aumentar las ventas es imperativo para mantenerse en el mercado y una de las mejores estrategias para lograr esto es el email marketing. Esta herramienta simplemente se traduce en un env\u00edo sistem\u00e1tico de correos electr\u00f3nicos\u00a0 para determinados clientes.<\/p>\n

El instrumento principal para que el email marketing sea eficaz es la segmentaci\u00f3n<\/strong>. Hay que ser consciente de que cada persona es diferente y \u00a0por ende hay que dirigirse a cada una de distinta manera. Expertos en marketing como Israel Huerta (agencia Funneltropia) se\u00f1alan cu\u00e1l es la mejor manera de gestionar este recurso.<\/p>\n

1.- La segmentaci\u00f3n<\/h3>\n

Lo principal que se debe tomar en cuenta es que los correos que env\u00eda la empresa deben sonar org\u00e1nicos<\/strong>. Esto quiere decir que no deben dar la sensaci\u00f3n de que fueron escritos por un bot. En un mundo tan automatizado como el nuestro es importante crear conexi\u00f3n. La \u00fanica forma de conectar es a trav\u00e9s de las emociones.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Es necesario \u00a0segmentar para que cada cliente reciba un mensaje que este alineado con lo que necesita o le interesa, de esta forma se aumentan las posibilidades de que compre el producto. As\u00ed mismo, \u00a0al segmentar se consigue una ventaja muy importante y es que el correo no es marcado como spam. Cuando esto ocurre \u00a0se traduce en una mala reputaci\u00f3n para la empresa.<\/p>\n

2.- Clases de segmentaci\u00f3n<\/h3>\n

Hay diferentes tipos de segmentaci\u00f3n dentro del marketing.<\/strong> Los principales para conseguir el \u00e9xito son: el demogr\u00e1fico (basado en edad, g\u00e9nero, estado civil y educaci\u00f3n), el geogr\u00e1fico (basado en la ubicaci\u00f3n por regi\u00f3n, ciudades o pa\u00edses), el pictogr\u00e1fico (basado en los gustos, preferencias y valores del cliente) y por \u00faltimo, el tipo segmentaci\u00f3n por \u00a0comportamiento (basado en la interacci\u00f3n del cliente con la empresa).<\/p>\n

3.- Herramienta extra<\/h3>\n

Aparte de las ya mencionadas clasificaciones, existe un recurso muy \u00fatil y es el RFM (Recency, Frequency, Monetary).<\/strong> Esta herramienta establece si los clientes potenciales en realidad compran, la frecuencia con que lo hacen y la cantidad que invierte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vivimos en la era \u00a0del marketing digital, las redes sociales y los internautas. Los consumidores son bombardeados 24\/7 con informaci\u00f3n desde todos los \u00e1ngulos. Fidelizar a los clientes y aumentar…<\/p>\n","protected":false},"author":1001014,"featured_media":12373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[1024,335,606,556,881,321,378,314,305,334,455,229,394,625,1361,1360,1128,395,811,1359,1362,137,381],"class_list":["post-12189","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-nueva-tecnologia","tag-agencias","tag-clientes","tag-conexion","tag-correoelectronico","tag-correos","tag-digital","tag-emailmarketing","tag-empresas","tag-espana","tag-gestion","tag-marcas","tag-marketing","tag-marketingdigital","tag-mercadeo","tag-nicho","tag-organicos","tag-personalizar","tag-publicidad","tag-recomendaciones","tag-segmentacion","tag-segmentar","tag-valencia","tag-ventas"],"yoast_head":"\nEmail Marketing | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Email Marketing. 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