{"id":12182,"date":"2024-04-07T14:00:37","date_gmt":"2024-04-07T12:00:37","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12182"},"modified":"2024-04-09T01:19:17","modified_gmt":"2024-04-08T23:19:17","slug":"tiktok-se-consolida-dentro-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/tiktok-se-consolida-dentro-del-marketing-digital\/","title":{"rendered":"TikTok, la preferida del marketing digital"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

Desde hace pocos a\u00f1os, hubo un cambio revolucionario en la industria del marketing digital<\/a>. Se trata de la llegada de una red social con un algoritmo que ofrece una alta posibilidad de viralizaci\u00f3n y un gran alcance org\u00e1nico. Hablamos de TikTok, la red social que posee uno de los alcances m\u00e1s representativos dentro de su sector.<\/strong><\/p>\n

TikTok es una herramienta que con sus microvideos y contenidos breves de alto impacto ha logrado conquistar la atenci\u00f3n de todos los consumidores. Es perfecta para transmitir un mensaje r\u00e1pido y de manera entretenida. Cuando se trata de una marca es muy eficaz para dar el valor al producto o servicio ofrecido.<\/strong><\/p>\n

De acuerdo a los resultados obtenidos en el \u201cEstudio de redes sociales de 2023\u201d, \u00a0el 51% de los perfiles m\u00e1s vistos y seguidos de TikTok son de influencers\u00a0 y generadores de contenido. Por otro lado, \u00a0un 43% se relacionan con marcas de productos o servicios. La red impacta y atrae en su mayor\u00eda a las generaciones Alpha (12-17 a\u00f1os) y Z (18-24 a\u00f1os).<\/strong><\/p>\n

TikTok es la red social m\u00e1s recomendable para las marcas que deseen conectar con un nicho joven y de una manera menos invasiva.<\/strong> \u00a0\u201cY si bien en ella no se buscar\u00e1 la venta directa, s\u00ed se obtienen buenos alcances y visualizaciones. Clave ser\u00e1 crear un contenido entretenido y adaptado a este espacio digital tan popular\u201d, indica Johan Pern\u00eda, l\u00edder de Marketing Digital de Tactech.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Con todas estas actualizaciones, el marketing<\/a> como se conoc\u00eda ya no puede ser el mismo.<\/strong> Es imprescindible incluir el \u00e1rea digital dentro del mismo. Pero, \u00a0surge una pregunta: \u00bfes suficiente con invertir para ganar m\u00e1s dinero? \u201cUna buena gesti\u00f3n de medios pagados permite optimizar costos y aumentar las ganancias, aunque en un inicio el gasto no es sin\u00f3nimo de \u00e9xito inmediato\u201d indica el ejecutivo de Tctech.<\/p>\n

Es imperativo realizar una buena gesti\u00f3n de redes comenzando por la correcta segmentaci\u00f3n de los clientes. Es vital \u201ccontar con un equipo experto que sea capaz de realizar una estrategia basada en el an\u00e1lisis y utilizaci\u00f3n de los anuncios y medios adecuados para cada cliente\u201d, asegura Pern\u00eda.\u00a0 Andreoli Estudio\u00a0<\/a>cuenta con un equipo capacitado para llevar una gesti\u00f3n de marketing digital<\/a> excelente.<\/strong> Su equipo ubicado en \u00a0Valencia, Espa\u00f1a, posee todas las herramientas para el \u00e9xito publicitario de una empresa o ecommerce<\/a>.<\/p>\n

Seg\u00fan la experiencia de Pern\u00eda, son cuatro las plataformas digitales m\u00e1s efectivas para la empresas.<\/strong> Sin embargo, cada negocio tiene sus objetivos espec\u00edficos y es importante estar claros de sus metas para determinar cu\u00e1l es la red social que mejor se adapta. Sus favoritas son: TikTok, Pinterest, Google Ads y Performance Max.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Desde hace pocos a\u00f1os, hubo un cambio revolucionario en la industria del marketing digital. 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