{"id":12163,"date":"2023-10-12T14:00:52","date_gmt":"2023-10-12T12:00:52","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12163"},"modified":"2023-11-08T11:57:33","modified_gmt":"2023-11-08T09:57:33","slug":"estrategias-del-visual-commerce-que-potencian-las-ventas-online","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/estrategias-del-visual-commerce-que-potencian-las-ventas-online\/","title":{"rendered":"Estrategias del visual commerce que potencian las ventas online"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

A la hora de tomar una decisi\u00f3n de compra uno de los aspectos m\u00e1s importantes es el visual.<\/strong> Sobre todo en una tienda online<\/a>, donde el consumidor solo tiene este sentido para decidirse. El visual commerce abarca los aspectos m\u00e1s relevantes para brindar la mejor experiencia visual al comprador, que va desde el dise\u00f1o de la p\u00e1gina web<\/a> hasta las im\u00e1genes de los productos.<\/p>\n

Causar una buena primera impresi\u00f3n es fundamental en todos los aspectos de la vida.<\/strong> Una tienda online<\/a> no es la excepci\u00f3n. Un usuario al entrar por primera vez a un ecommerce debe sentir que conecta con la pagina a trav\u00e9s de los colores, el formato y la manera en c\u00f3mo est\u00e1 presentada. Estos aspectos son esenciales para cerrar ventas de productos que, incluso, muchas veces ni siquiera el cliente necesita.<\/p>\n

Una foto con buena resoluci\u00f3n, un dise\u00f1o de alta calidad y bien planeado<\/a>, una paleta de colores que est\u00e9 en concordancia con el producto o servicio que se vende provocar\u00e1n en el usuario una sensaci\u00f3n de confianza. Este sentimiento genera un incremento en las ventas. \u00bfEl resultado? \u00a0mayores ganancias para una\u00a0 tienda online<\/a>.<\/strong><\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Estudios se\u00f1alan que hasta un 37% de los usuarios prefiere comprar a trav\u00e9s de computadores en vez de su celular<\/strong>. Esto ocurre porque desde un ordenador pueden apreciar mejor el contenido visual del producto.<\/p>\n

Aqu\u00ed te presentamos tres estrategias de comercio visual que se pueden aplicar en una tienda online<\/a>.<\/strong> \u00c9stas son de bajo costo y ayudan a mejorar la experiencia del consumidor.<\/p>\n

Aplicar los Shoppable ads<\/h3>\n

Una nueva forma de anuncios presentada por Google, y que aparecer\u00e1 en Google im\u00e1genes, es que cuando el consumidor haga clic en \u201cim\u00e1genes\u201d despu\u00e9s de realizar una b\u00fasqueda descubrir\u00e1 los Shoppable ads. Al colocar el cursor sobre la imagen encontrara una etiqueta con el precio del producto. Al momento de hacer clic sobre \u00e9l, el anuncio lo dirigir\u00e1 a la p\u00e1gina web del anunciante para que realice la compra.<\/strong><\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Una p\u00e1gina web con excelente calidad de contenido<\/h3>\n

Cuando un usuario aterriza en una p\u00e1gina web<\/a> ocurre la conexi\u00f3n.<\/strong> Por ello, es importante colocar videos y fotos de alta resoluci\u00f3n. \u00c9stos tienen que mostrar detalles de los productos, im\u00e1genes desde todos los \u00e1ngulos posibles y una descripci\u00f3n detallada de las caracter\u00edsticas del producto. Cuando esto ocurre se determina si el cliente inicia el proceso de compra o si por el contrario abandona la p\u00e1gina.<\/p>\n

Ser genuinos con las im\u00e1genes y opiniones<\/h3>\n

Esta es una de las principales estrategias que deber\u00eda aplicar cualquier tienda online<\/a><\/strong>. El impacto que causa la recomendaci\u00f3n de otro usuario que haya comprado un producto anteriormente es verdaderamente invaluable. Su visi\u00f3n \u00a0puede marcar la diferencia en la decisi\u00f3n de compra de una persona. Esto resulta a\u00fan m\u00e1s vital en marcas que est\u00e1n saliendo al mercado y aun no tiene un gran reconocimiento. La estrategia desarrolla confianza en los clientes. Eso s\u00ed, todo debe ser real.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A la hora de tomar una decisi\u00f3n de compra uno de los aspectos m\u00e1s importantes es el visual. Sobre todo en una tienda online, donde el consumidor solo tiene este…<\/p>\n","protected":false},"author":1001014,"featured_media":12380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,184],"tags":[335,415,1356,497,338,143,585,181,314,305,433,767,766,455,229,337,198,908,407,137,381,510,910,1355],"class_list":["post-12163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-tiendas-online","tag-clientes","tag-comercioelectronico","tag-comerciovisual","tag-compras","tag-contenido","tag-diseno","tag-disenodepaginaswebenvalencia","tag-ecommerce","tag-empresas","tag-espana","tag-estrategias","tag-fotos","tag-imagenes","tag-marcas","tag-marketing","tag-paginaweb","tag-productos","tag-tiendaonlineenvalencia","tag-tiendasonline","tag-valencia","tag-ventas","tag-videos","tag-visual","tag-visualcommerce"],"yoast_head":"\nVisual Commerce | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Visual Commerce. 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