{"id":12058,"date":"2023-09-30T07:00:48","date_gmt":"2023-09-30T05:00:48","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12058"},"modified":"2023-11-08T12:34:13","modified_gmt":"2023-11-08T10:34:13","slug":"como-elaborar-un-seo-especial-para-este-black-friday","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/como-elaborar-un-seo-especial-para-este-black-friday\/","title":{"rendered":"C\u00f3mo elaborar un SEO especial para este Black Friday"},"content":{"rendered":"

\"\"<\/p>\n

Durante el \u00a0viernes negro o Black Friday muchos clientes recurren a las ofertas para comprar lo que necesitan o simplemente adelantar sus compras navide\u00f1as. Esta ocasi\u00f3n es ideal para potenciar el tr\u00e1fico de una tienda online<\/strong>. Para ello es necesario posicionar la marca de manera org\u00e1nica en las b\u00fasquedas de google que est\u00e9n asociadas a tus productos y al Black Friday. El fin es atraer clientes que necesiten y quieran comprar los productos en oferta del cat\u00e1logo.<\/p>\n

\u00bfQu\u00e9 es el SEO para Black Friday?<\/h3>\n

La intenci\u00f3n de usar el SEO<\/a> para el Black Friday ser\u00e1 posicionar palabras clave en google que est\u00e9n relacionadas con los productos que tengas en oferta y el viernes negro. Estas b\u00fasquedas tienen su mayor auge a finales de octubre y culminan los primeros d\u00edas de diciembre. Esta estrategia se centra principalmente en ese espacio de tiempo, el resto del a\u00f1o ser\u00e1 nulo.<\/p>\n

\u00bfC\u00f3mo conseguir m\u00e1s tr\u00e1fico org\u00e1nico para el Black Friday?<\/strong><\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

1.- Estudio de las palabras clave<\/h3>\n

Hay que analizar cu\u00e1les de los productos del cat\u00e1logo han tenido alguna b\u00fasqueda asociada al viernes negro.<\/strong> En los casos negativos no tiene sentido establecer ninguna campa\u00f1a, ya que los clientes potenciales no lo est\u00e1n buscando. Al validar esta informaci\u00f3n, hay que generar la URL exacta que est\u00e9 dirigida espec\u00edficamente a esta intenci\u00f3n de b\u00fasqueda a fin de posicionarla en Google.<\/p>\n

2.- Crear una URL que abarque la intenci\u00f3n de b\u00fasqueda del Black Friday<\/h3>\n

Crear una URL que englobe esta intenci\u00f3n de b\u00fasqueda a fin de posicionar las palabras claves asociadas.<\/strong> \u00bfC\u00f3mo debe ser la URL?:\u00a0 Hay que colocar la palabra clave en Google. Determinar qui\u00e9n m\u00e1s la est\u00e1 posicionando y c\u00f3mo lo est\u00e1 haciendo. Lo m\u00e1s com\u00fan es encontrar categor\u00edas de eCommerce enfocando el contenido a su palabra clave: categor\u00eda de producto+BlackFriday. Es posible conseguir competidores que lo hayan ejecutado en a\u00f1os anteriores, es por eso que se deber\u00e1 crear una categor\u00eda en el sistema de gesti\u00f3n de contenido con la ficha del producto en cuesti\u00f3n y agregar \u201cBlack Friday\u201d. Una vez creada ayudar a Google que la consiga y la indexe apropiadamente.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

3.- Incrementar el enlace<\/h3>\n

Ahora, se debe reforzar el enlace desde otras URLs de la tienda para que le sea m\u00e1s f\u00e1cil a Google encontrarla.<\/strong> Puede hacerse de estas tres formas: desde la familia de productos a la que pertenece, breadcrumbs y enlace desde el footer.<\/p>\n

Consejos finales<\/h3>\n

1.-<\/strong> No eliminar las URLs creadas para la campa\u00f1a de Viernes negro. \u00c9stas siempre deben permanecer y al terminar el periodo de tiempo deben dejarse indexadas y vinculadas desde alg\u00fan lugar de la web.<\/p>\n

2.-<\/strong> Durante la campa\u00f1a, se debe vincular la p\u00e1gina desde el cuerpo y el inicio mediante un bot\u00f3n o banner a fin de brindar el mayor impulso posible a la URL.<\/p>\n

3.-<\/strong> Crea una arquitectura web transaccional de manera que puedas enlazar all\u00ed todas las URLs que se asocien al Black Friday.<\/p>\n

4.-<\/strong> Important\u00edsimo: usar las redes sociales y el email marketing para dirigir el tr\u00e1fico a la URL y enviarle se\u00f1ales a Google de su existencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante el \u00a0viernes negro o Black Friday muchos clientes recurren a las ofertas para comprar lo que necesitan o simplemente adelantar sus compras navide\u00f1as. Esta ocasi\u00f3n es ideal para potenciar…<\/p>\n","protected":false},"author":1001014,"featured_media":12392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,193,184],"tags":[730,1234,531,415,497,181,305,640,652,455,625,741,1177,192,395,179,1012,407,1337,137,381,1338,147],"class_list":["post-12058","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-posicionamiento-seo","category-tiendas-online","tag-blackfriday","tag-busquedas","tag-campana","tag-comercioelectronico","tag-compras","tag-ecommerce","tag-espana","tag-estrategia","tag-google","tag-marcas","tag-mercadeo","tag-ofertas","tag-palabrasclave","tag-posicionamiento","tag-publicidad","tag-seo","tag-temporada","tag-tiendasonline","tag-url","tag-valencia","tag-ventas","tag-viernesnegro","tag-web"],"yoast_head":"\nBlack Friday SEO | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Black Friday SEO. 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