{"id":12044,"date":"2023-09-20T14:00:28","date_gmt":"2023-09-20T12:00:28","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=12044"},"modified":"2023-11-08T12:36:32","modified_gmt":"2023-11-08T10:36:32","slug":"puntos-clave-para-una-campana-de-lead-nurturing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/puntos-clave-para-una-campana-de-lead-nurturing\/","title":{"rendered":"Puntos clave para una campa\u00f1a de lead nurturing"},"content":{"rendered":"

\"\"<\/p>\n

Lead nurturing. Crear una marca exitosa y que perdure en el tiempo es una de las metas principales en cualquier negocio de productos o servicios. Una estrategia para lograrlo es el lead nurturing<\/strong>. Este es un proceso en el que la marca alimenta al posible comprador con contenido creado especialmente para \u00e9l. Hay un acompa\u00f1amiento a trav\u00e9s del proceso de compra hasta convertirlo en un cliente final.<\/p>\n

\u00a07 puntos clave para dise\u00f1ar una campa\u00f1a de lead nurturing<\/h3>\n

Lo m\u00e1s importante en el Nurturing es establecer nexos con los leads, educarlos y nutrirlos con toda la informaci\u00f3n relacionada con el producto o servicio y c\u00f3mo \u00e9ste puede espec\u00edficamente ser la soluci\u00f3n a lo que sea que est\u00e9 necesitando. El objetivo: concretar la compra y convertirlo en un cliente fidelizado.<\/strong><\/p>\n

1.- Califica a tus leads<\/h3>\n

Antes de iniciar la campa\u00f1a de lead nurturing se debe calificar los leads por grupos y medir sus intereses. Con el lead scoring se identifica cu\u00e1les de tus contactos son clientes potenciales para la empresa.<\/p>\n

2.- Segmenta los leads<\/h3>\n

Hay que determinar cu\u00e1les son los leads que se convertir\u00e1n en consumidores de tu marca. Para ello se utilizan datos relevantes obtenidos a trav\u00e9s de su interacci\u00f3n en las diferentes plataformas. Es necesario conocer su demograf\u00eda, intereses, historial de compras, el contenido que consume en la p\u00e1gina, etc. Para ello hay usar mensajes creados espec\u00edficamente para \u00e9l y as\u00ed conducirlo a la siguiente etapa del proceso de compra y finalmente completarla.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

3.- Automatizaci\u00f3n de los leads<\/h3>\n

Hay que recolectar la mayor cantidad posible de informaci\u00f3n a trav\u00e9s de la automatizaci\u00f3n. Programar el env\u00edo de correos electr\u00f3nicos generalizados, pero enviados a un grupo de leads que tengan los mismos intereses en momentos espec\u00edficos. Aprovechar la interacci\u00f3n obtenida para recolectar la mayor cantidad de datos posibles de cada lead.<\/p>\n

4.- Potenciar los perfiles progresivamente<\/h3>\n

Hay que reunir tanta informaci\u00f3n como sea posible de cada Lead. Con la ayuda de la automatizaci\u00f3n se analiza la interacci\u00f3n y descargas de contenidos en la p\u00e1gina web. Al incrementar cada perfil la empresa ser\u00e1 capaz de enfocar cada vez m\u00e1s la comunicaci\u00f3n para estrechar el nexo. Resultado: incremento de la cantidad de leads calificados<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

5.- Definir objetivos reales y precisos<\/h3>\n

Establecer objetivos reales y precisos no significa que deban ser objetivos dif\u00edciles de alcanzar. Es importante tener claro lo que se desea lograr con una campa\u00f1a de marketing<\/a>. Un ejemplo puede ser una cantidad X de % de clicks-through.<\/p>\n

6.- Crear contenido de valor<\/h3>\n

Con la cantidad de informaci\u00f3n existente en la web es imprescindible que captes la atenci\u00f3n de tus leads. Hay que generar contenido que sea importante para \u00e9l y que le ofrezca una soluci\u00f3n a lo que necesite. Para esto se puede emplear un tono conversacional, conocer a la audiencia y mantener los contenidos personalizados.<\/p>\n

7.- Llamado a la acci\u00f3n<\/h3>\n

En cada correo electr\u00f3nico es imprescindible colocar una llamada a la acci\u00f3n. Esto permite seguir interactuando con el lead. Gu\u00edarlo de una manera que aporte valor hacia la acci\u00f3n que quieras que realice. Por ejemplo, colocar un link de \u201cm\u00e1s informaci\u00f3n\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lead nurturing. Crear una marca exitosa y que perdure en el tiempo es una de las metas principales en cualquier negocio de productos o servicios. Una estrategia para lograrlo es…<\/p>\n","protected":false},"author":1001014,"featured_media":12400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,184],"tags":[527,319,473,335,497,513,321,181,314,305,433,707,1030,890,455,229,394,1334,337,137,381,147],"class_list":{"0":"post-12044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-tiendas-online","9":"tag-analisis","10":"tag-automatizacion","11":"tag-campanas","12":"tag-clientes","13":"tag-compras","14":"tag-contenidodigital","15":"tag-digital","16":"tag-ecommerce","17":"tag-empresas","18":"tag-espana","19":"tag-estrategias","20":"tag-fidelizar","21":"tag-leadnurturing","22":"tag-leads","23":"tag-marcas","24":"tag-marketing","25":"tag-marketingdigital","26":"tag-nurturing","27":"tag-paginaweb","28":"tag-valencia","29":"tag-ventas","30":"tag-web"},"yoast_head":"\nLead Nurturing | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Lead Nurturing. 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