{"id":11546,"date":"2023-06-25T14:00:33","date_gmt":"2023-06-25T12:00:33","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=11546"},"modified":"2023-07-07T15:00:38","modified_gmt":"2023-07-07T13:00:38","slug":"demandan-a-google-por-practicar-monopolio-con-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/demandan-a-google-por-practicar-monopolio-con-la-publicidad\/","title":{"rendered":"Demandan a Google por practicar monopolio con la publicidad"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Desde hace varios meses Google est\u00e1 en la mira por sus pr\u00e1cticas comerciales.<\/strong> En esta ocasi\u00f3n la empresa editorial de peri\u00f3dicos m\u00e1s importante de Estados Unidos estableci\u00f3 una demanda en su contra. Se trata de Gannett, due\u00f1a de Usa Today, quien\u00a0 acusa al gigante de la Internet de monopolio publicitario en el mercado digital.<\/p>\n

La querella se present\u00f3 ante un tribunal federal de Nueva York.<\/strong> La editorial\u00a0 argument\u00f3 que Google y su matriz Alphabet, tienen un control sobre c\u00f3mo ellos venden y compran anuncios online. \u201cGoogle ha llevado a cabo un plan sofisticado, anticompetitivo y enga\u00f1oso durante m\u00e1s de una d\u00e9cada\u201d, detallan los documentos judiciales.<\/p>\n

Gannett es una empresa de medios y marketing que se enfoca en lo digital y cuenta con unas 500 marcas<\/strong>. En una entrevista a la CNBC, Michael Reed, presidente y director ejecutivo de la compa\u00f1\u00eda asever\u00f3 que Google monopoliz\u00f3 a su conveniencia el mercado a costa de editores y lectores. \u201cLa publicidad digital es el elemento vital de la econom\u00eda en l\u00ednea. Sin una competencia libre y justa por el espacio publicitario digital, los editores no pueden invertir en sus salas de redacci\u00f3n\u201d, expres\u00f3 Reed.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

En respuesta Dan Taylor, el vicepresidente de Google Ads, se\u00f1al\u00f3 como \u201cincorrectas\u201d lo afirmado por Gannett.<\/strong> Explic\u00f3 que cuando una editorial emplea las herramientas del buscador obtienen la mayor parte de los ingresos. Datos se\u00f1alan que en promedio Google controla la cuarta parte de la publicidad digital estadounidense.<\/p>\n

Vale recordar, que hace poco la Comisi\u00f3n Europea tambi\u00e9n se pronunci\u00f3 sobre lo mencionado.<\/strong> A juicio de la comunidad Google infringe las normas antimonopolio, pues distorciona la competencia en la industria tecnol\u00f3gica publicitaria. \u201cGoogle favorece sus propios servicios en detrimento de los proveedores que compiten en materia de tecnolog\u00eda de publicidad, anunciantes y editores en l\u00ednea\u201d, apunt\u00f3 la Comisi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde hace varios meses Google est\u00e1 en la mira por sus pr\u00e1cticas comerciales. En esta ocasi\u00f3n la empresa editorial de peri\u00f3dicos m\u00e1s importante de Estados Unidos estableci\u00f3 una demanda en…<\/p>\n","protected":false},"author":1001014,"featured_media":11549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445,131],"tags":[486,449,870,1320,361,530,1321,652,1319,546,507,344,447,950,395,846,1318,458,716],"class_list":["post-11546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-noticias","category-nueva-tecnologia","tag-anuncios","tag-conflicto","tag-demanda","tag-editorial","tag-empresa","tag-estadosunidos","tag-gannett","tag-google","tag-juicio","tag-leyes","tag-marca","tag-medios","tag-mercado","tag-monopolio","tag-publicidad","tag-publicidaddigital","tag-querella","tag-situacion","tag-unioneuropea"],"yoast_head":"\nGoogle denunciado | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta 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