{"id":11430,"date":"2023-06-12T14:00:57","date_gmt":"2023-06-12T12:00:57","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=11430"},"modified":"2023-06-15T19:48:42","modified_gmt":"2023-06-15T17:48:42","slug":"messi-una-marca-poderosa","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/messi-una-marca-poderosa\/","title":{"rendered":"Messi, una marca poderosa"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Quien fuese el astro del FC Barcelona, Lionel Messi, fue fichado recientemente por el Inter Miami<\/strong>. M\u00e1s all\u00e1 de las implicaciones deportivas, el deportista ha demostrado ser una poderosa marca comercial, por lo que se espera que su llegada al f\u00fatbol estadounidense represente un caudal de ingresos y promoci\u00f3n para el equipo y la disciplina.<\/p>\n

En 2021, Brand Finance public\u00f3 un informe en el que se\u00f1alo que la salida de Messi del Barcelona pudo haber provocado una ca\u00edda de 11% en el valor del club como marca. Esto represent\u00f3 una baja de 137 millones de euros en relaci\u00f3n a su valoraci\u00f3n de 1.266 millones de euros en 2021. Aunque el descenso no fue el esperado, la recuperaci\u00f3n fue lenta. Es decir, que el poder de una superestrella no debe subestimarse.<\/strong><\/p>\n

En este sentido, el Mananging Director de Iberia (Espa\u00f1a, Portugal) y Sudam\u00e9rica, Pilar Alonso Ulloa, est\u00e1 claro<\/strong>. \u201cEl futbol impulsa el valor de las marcas locales que r\u00e1pidamente ganan voz en el espectro mundial con el fichaje de grandes estrellas que simbolizan una forma de hacer y sentir el f\u00fatbol. Estaremos atentos al impacto de Messi en el valor y fortaleza de la marca Inter de Miami\u201d, expres\u00f3 Ulloa en una entrevista con medios de comunicaci\u00f3n.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

El estatus de \u00edcono que posee Messi eleva las expectativas del f\u00fatbol en tierras americanas.<\/strong> Especialistas en mercadeo y finanzas se\u00f1alan que la entrada del jugador al Inter Miami elevar\u00e1 considerablemente su ingreso comercial. El merchandising y el patrocinio ser\u00e1n el fuerte, as\u00ed como tambi\u00e9n un incremento en la afluencia de aficionados en el campo. Adicionalmente, su popularidad sumar\u00e1 mayores ingresos por los partidos y retransmisiones.<\/p>\n

\u201cTeniendo en cuenta la edad actual de Messi, su longevidad se convierte en un factor crucial a la hora de evaluar el impacto global en el valor de la marca.<\/strong> Sin embargo, la perspectiva de que se retire en el Inter de Miami manteniendo una relaci\u00f3n positiva tambi\u00e9n podr\u00eda abrir las puertas a asociaciones de marca mutuamente beneficiosas, que se extiendan m\u00e1s all\u00e1 de sus d\u00edas como jugador y beneficien tanto a Messi como al club\u201d, asegura un an\u00e1lisis publicado por el portal web puromarketing.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quien fuese el astro del FC Barcelona, Lionel Messi, fue fichado recientemente por el Inter Miami. M\u00e1s all\u00e1 de las implicaciones deportivas, el deportista ha demostrado ser una poderosa marca…<\/p>\n","protected":false},"author":1001014,"featured_media":11433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445],"tags":[406,667,306,314,305,1296,1297,665,226,943,1298,1294,507,229,1301,1295,1300,395,1299],"class_list":["post-11430","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-noticias","tag-comercio","tag-deporte","tag-eeuu","tag-empresas","tag-espana","tag-estrella","tag-fcbarcelona","tag-futbol","tag-imagen","tag-ingresos","tag-intermiami","tag-lionelmessi","tag-marca","tag-marketing","tag-merchandising","tag-messi","tag-patrocinio","tag-publicidad","tag-valor"],"yoast_head":"\nMessi | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Messi. 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