{"id":10592,"date":"2023-04-30T14:00:37","date_gmt":"2023-04-30T12:00:37","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10592"},"modified":"2023-05-05T15:41:10","modified_gmt":"2023-05-05T13:41:10","slug":"anuncian-los-30-finalistas-a-los-premios-nacionales-de-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/anuncian-los-30-finalistas-a-los-premios-nacionales-de-marketing\/","title":{"rendered":"Anuncian los 30 finalistas a los Premios Nacionales de Marketing"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

La lista ya se acort\u00f3. Recientemente, la Asociaci\u00f3n de Marketing de Espa\u00f1a public\u00f3 los 30 finalistas seleccionados para optar a los Premios Nacionales de Marketing (AMKT). El reconocimiento m\u00e1s destacado del pa\u00eds a las agencias creativas y de publicidad anunciar\u00e1 sus ganadores el 30 de mayo. La ceremonia de premiaci\u00f3n ser\u00e1 el 22 de junio en Zalacain La Finca.<\/strong><\/p>\n

Este a\u00f1o se recibieron 208 candidatos a los Premios Nacionales de Marketing. Tras una primera votaci\u00f3n se anunci\u00f3 la lista larga de 92 seleccionados y ahora se hizo la lista corta con 30 finalistas, que equivale a 5 candidatos por cada categor\u00eda premiada. El jurado lo conformaron seis especialistas del sector.<\/strong><\/p>\n

La lista de finalistas por categor\u00eda es la siguiente:<\/strong><\/p>\n

Categor\u00eda Innovaci\u00f3n<\/h3>\n

Cruap\u00e1n.<\/strong> Lanzamiento de marca. La fusi\u00f3n m\u00e1s disruptiva del a\u00f1o.<\/p>\n

Doritos.<\/strong> IA para seleccionar ondas sonoras. Doritos Crunch Cancellation.<\/p>\n

Hyundai.<\/strong> Servicio por y para la Espa\u00f1a rural. Hyundai Vive.<\/p>\n

Pe\u00f1ascal.<\/strong> Lanzamiento de un nuevo formato. Pe\u00f1ascal to go.<\/p>\n

Telef\u00f3nica.<\/strong> Stand f\u00edsico y virtual en el Mobile World Congress.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Categor\u00eda Marca<\/h3>\n

Correos.<\/strong> Afianzamiento de los valores sociales de la marca. Correos Market.<\/p>\n

Cupra.<\/strong> Reposicionamiento de marca. Lanzamiento de Cupra.<\/p>\n

Fnac.<\/strong> Refuerzo de valores de marca. Mascotas, bienvenidas a Fnac.<\/p>\n

Iberia.<\/strong> Incremento de la consideraci\u00f3n de marca. Iberia prop\u00f3sito.<\/p>\n

Ouigo.<\/strong> Lanzamiento de marca.<\/p>\n

Categor\u00eda Marketing Social<\/h3>\n

Abanca.<\/strong> Segunda vida a las redes de pesca. Redes Vivas.<\/p>\n

CaixaBank.<\/strong> Contenido de entretenimiento por deportistas con discapacidad. Entrenadores de inconformismo.<\/p>\n

Fundaci\u00f3n Affinity.<\/strong> Concienciaci\u00f3n sobre el abandono de mascotas. #Inseparables.<\/p>\n

Fundaci\u00f3n Mujeres y Twitter.<\/strong> Contra la brecha salarial.<\/p>\n

Zinkia.<\/strong> La infancia tiene voz. Muchoyo.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Categor\u00eda Internacionalizaci\u00f3n<\/strong><\/p>\n

BBVA.<\/strong> Lanzamiento de banco minorista totalmente digital en Italia.<\/p>\n

Lacasa. Chocolates y dulces para todos.<\/p>\n

Lladr\u00f3.<\/strong> Reconocimiento internacional de un proceso artesanal.<\/p>\n

Real Betis Balompi\u00e9.<\/strong> Estrategia de posicionamiento internacional.<\/p>\n

Turrones Vicens.<\/strong> La revoluci\u00f3n de un producto artesanal en Espa\u00f1a y en el mundo.<\/p>\n

Categor\u00eda Patrocinio<\/h3>\n

CaixaBank.<\/strong> Patrocinadores de la Selecci\u00f3n Espa\u00f1ola de Baloncesto (masculina y femenina).<\/p>\n

Cervezas Victoria.<\/strong> Selecci\u00f3n espa\u00f1ola. El discurso de todo un pa\u00eds gracias a la inteligencia artificial.<\/p>\n

Ibercaja.<\/strong> Espacio Ibercaja Delicias.<\/p>\n

Loewe Fundaci\u00f3n.<\/strong> Apoyo a las artes.<\/p>\n

Santander.<\/strong> Santander X Global Challenge\/ Countdown to Zero.<\/p>\n

Categor\u00edas Startups y Pymes<\/h3>\n

Blue Banana.<\/strong> Marca de ropa sostenible.<\/p>\n

Colvin.<\/strong> Revoluci\u00f3n en el sector floral.<\/p>\n

Komobi.<\/strong> Dispositivo inteligente para motos.<\/p>\n

Raw Organic Hydratation.<\/strong> Bebida isot\u00f3nica ecol\u00f3gica con ingredientes bio y 0% az\u00facares.<\/p>\n

Vicio.<\/strong> Marca transgresora de hamburguesas.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La lista ya se acort\u00f3. Recientemente, la Asociaci\u00f3n de Marketing de Espa\u00f1a public\u00f3 los 30 finalistas seleccionados para optar a los Premios Nacionales de Marketing (AMKT). El reconocimiento m\u00e1s destacado…<\/p>\n","protected":false},"author":1001014,"featured_media":10597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,276,445],"tags":[1238,473,1197,1198,314,305,674,1196,1240,455,229,329,446,1192,1020,1237,395,341,999,1239],"class_list":["post-10592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-awards","category-marketing","category-noticias","tag-amkt","tag-campanas","tag-candidatos","tag-categorias","tag-empresas","tag-espana","tag-eventos","tag-galardon","tag-jurado","tag-marcas","tag-marketing","tag-negocios","tag-noticias","tag-premiacion","tag-premios","tag-premiosnacionalesdemarketing","tag-publicidad","tag-pymes","tag-seleccion","tag-startups"],"yoast_head":"\nPremios Nacionales de Marketing | Andreoli Estudio\u2122 Dise\u00f1o Web<\/title>\n<meta name=\"description\" content=\"Premios Nacionales de Marketing. 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