{"id":10343,"date":"2023-03-20T14:00:42","date_gmt":"2023-03-20T12:00:42","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10343"},"modified":"2023-04-05T13:48:23","modified_gmt":"2023-04-05T11:48:23","slug":"que-espera-la-generacion-z-del-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/que-espera-la-generacion-z-del-marketing\/","title":{"rendered":"Qu\u00e9 espera la Generaci\u00f3n Z del marketing"},"content":{"rendered":"<div id=\"attachment_10412\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10412\" class=\"wp-image-10412 size-full\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-1-1024x573-1.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-1-1024x573-1.jpg 1000w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-1-1024x573-1-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-1-1024x573-1-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-1-1024x573-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-10412\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>La llamada Generaci\u00f3n Z creci\u00f3 en un mundo digital.<\/strong> Este grupo de personas est\u00e1 habituado a ver anuncios publicitarios en todas partes. Especialmente, en las plataformas en l\u00ednea y redes sociales. Llegar a estos consumidores ha significado un reto para las empresas, pues el cambio en sus tendencias tambi\u00e9n es constante. Sin embargo, aqu\u00ed enumeramos algunos puntos vitales para captar estos potenciales clientes.<\/p>\n<p><strong>1.- Dan mayor valor a lo aut\u00e9ntico y transparente.<\/strong> \u00a0Los anuncios publicitarios que le atrapan son los que muestran historias verdaderas.<\/p>\n<p><strong>2.- Esperan una bidireccionalidad en la comunicaci\u00f3n.<\/strong> Desean una experiencia personalizada con las marcas, por ello esperan que sean accesibles. Esperan respuesta a sus comentarios en l\u00ednea, as\u00ed como a las preguntas que les formulan. Desean interacci\u00f3n.<\/p>\n<div id=\"attachment_10346\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10346\" class=\"size-large wp-image-10346\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-2-1024x618.jpg\" alt=\"\" width=\"1024\" height=\"618\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-2-1024x618.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-2-300x181.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-2-768x463.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10346\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>3.- Valoran la creatividad.<\/strong> Las empresas que hacen uso de la tecnolog\u00eda para innovar y ser creativos para comunicarse con ellos tienen gran parte del camino ganado.<\/p>\n<p><strong>4.- Empresas con valores\u00a0 y que apoyen sus intereses.<\/strong> No esperan un simple producto o servicio, sino marcas que conecten con sus interesas o se adapten a ellos.<\/p>\n<p><strong>5.- Dan especial importancia a la publicidad m\u00f3vil.<\/strong> Su principal acceso a internet son sus dispositivos m\u00f3viles, por lo que desean anuncios ajustados a ellos.<\/p>\n<p><strong>6.- Conf\u00edan en las recomendaciones de sus influencers.<\/strong> Las menciones de productos y servicios que hacen les llevan a tomar una decisi\u00f3n de compra.<\/p>\n<div id=\"attachment_10348\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10348\" class=\"size-large wp-image-10348\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Que-espera-la-Generacion-Z-del-marketing-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10348\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>7.- Aman las experiencias en vivo a trav\u00e9s de las redes sociales u otros canales en l\u00ednea.<\/strong> Desean interactuar de esta forma con las marcas, por lo que es un m\u00e9todo efectivo para conectar con la Generaci\u00f3n Z.<\/p>\n<p><strong>8.- Prefieren comprar en l\u00ednea que ir a la tienda f\u00edsica<\/strong>. Hacer comprar online les genera libertad para hacer compras en el momento y lugar que lo deseen.<\/p>\n<p><strong>9.- Est\u00e1n involucrados con lo ecol\u00f3gico, el ambiente y lo sustentable.<\/strong> Un estudio de McKinsey\u00a0 se\u00f1ala que un 70% de este grupo generacional est\u00e1n dispuestos a pagar m\u00e1s si el servicio o producto se identifica como sustentable.<\/p>\n<p><strong>10.- Las causas sociales, pol\u00edticas, la justicia y la igualdad de g\u00e9nero, entre otras son de sumo inter\u00e9s para ellos.<\/strong> Las empresas que muestran su posici\u00f3n al respecto son m\u00e1s valoras que las que son neutrales.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La llamada Generaci\u00f3n Z creci\u00f3 en un mundo digital. Este grupo de personas est\u00e1 habituado a ver anuncios publicitarios en todas partes. Especialmente, en las plataformas en l\u00ednea y redes&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":10346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131,184],"tags":[486,335,1185,748,897,455,229,952,1126,395,323,300,516,381],"class_list":{"0":"post-10343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-nueva-tecnologia","9":"category-tiendas-online","10":"tag-anuncios","11":"tag-clientes","12":"tag-generacion","13":"tag-generacionz","14":"tag-intereses","15":"tag-marcas","16":"tag-marketing","17":"tag-mercados","18":"tag-moviles","19":"tag-publicidad","20":"tag-redessociales","21":"tag-tecnologia","22":"tag-tendencias","23":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generaci\u00f3n Z | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Generaci\u00f3n Z. 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